Have you heard about Neil Patel‘s latest challenge? It entails making $100,000 a month from a brand new blog in 12 months AND he’s giving you all the tools you need to do it yourself.
I’ve been following along with the challenge the past few months, and so far the simple tips I’ve gleaned from his journey have proven valuable in my own business. Here are a few of my favorite -and most profitable- tips from Neil:
1. Domain. In his posts, Neil talks about the importance of your website domain (URL). Seems obvious, right? A good domain is essential to branding. What I had never considered is that how old a domain name is, and whether Google has penalized it, can affect the amount of traffic you get. Neil suggests obtaining a domain in your industry that has already been around for a few years. That way, Google reads your website as already having a reputation online. Fortunately, I purchased Studio41Creative.com way back in 2010, and I have spent the past five years developing content for my website and making sure to stay on Google’s good side. If you’re thinking of starting a new business, Neil suggests searching for a website that already ranks near the top of a Google search for your industry. Find a domain that ranks well, but hasn’t been updated in a while. This makes it likely that the domain owner will be open to selling the domain to you, or even possibly giving it to you for free.
2. Social Media. Another obvious seeming one, right? Well, Neil breaks down exactly how to increase your Facebook likes with -and without- paying for Facebook ads. In the last 3 days, I’ve increased my Facebook following by over 3,000 likes by implementing Neil’s exact strategy for Facebook ads. The strategy is simple: Initially, you just need to establish a foundation of followers. For my business, my initial demographic is English speaking men and women, living worldwide. I generated ads based on this information, and received likes at an average of $0.05 per click. Here is one of my exact ads promoting my mission for my readers:
When I hit my goal of 5,000 Facebook likes, I stop the ads and begin cross promoting with other Facebook pages that have similar demographics. I will narrow my demographic to Men and Women, ages 27-40, living in North America, who are looking to start or grow their small business.
3. Content Creation. Content creation for your website or blog is possibly the most important aspect of building your business, yet many small business owners let this task fall by the wayside because of the amount of time and effort it takes to write an interesting and valuable article. Neil suggests that the “sweet spot” for a blog post is at least 2,000 words to insure that you have the most detailed information on the web, “as detailed content tends to rank better on search engines.”
4. Design. Another essential aspect of your online presence is to catch the reader’s eye. Strong graphics and a simple, easy to read website are key. Neil suggests that if you don’t have a large budget, use a free WordPress theme, and create your own graphics using sites like picmonkey or canva.
Neil Patel doesn’t suggest that the journey to making $100,000 will be easy. In fact, for most small business owners, making the time to create interesting articles, maintain (and thrive in) their social media presence, and creating beautiful graphics, will seem too daunting of a task. But, if you make the sacrifices in the beginning, you are setting yourself up for a huge ROI one year from now.
So, are you up for the challenge? Let me know in the comments if you’ll be participating in the challenge or if you have any questions about my own journey to making $100,000 a month.