Are you noticing decreased engagement in your social media marketing strategy?
Things to reevaluate:
1. What are your marketing goals?
2. Who is your target audience?
3. What social networking sites are you utilizing?
4. How much engagement are you getting from your current strategy?
5. What has been your ROI on your current strategy?Read my article Is My Strategy Current? for more details on evaluating these items, and utilizing the right social network for your goals.
After answering these questions, you can begin to adjust your social marketing strategy:
1. Set goals for 30 days, 60 days, and 90 days, and build a plan accordingly.
Be clear about what goals you want to achieve. Determine your ideal client, and what you want from them. Determine where they are spending their time, then build a plan around them.
2. Assign responsibilities to the right person.
Whether you’re hiring an outside agency or assigning items in-house, be sure to give them to someone who will represent your company in the right way. Consider their professional speech, writing abilities, knowledge of the brand, knowledge of the industry, and general common sense. We’ve all seen social media catastrophes, all from companies hiring the wrong person. Don’t let this happen to you.
3. Content is key.
Search engines like Google thrive off of providing up-to-date and unique information to their users. Do not hire a company to create thousands of dead back links because Google is on to that strategy, and is no longer promoting it. Creating unique and regularly updated content is always the best way to go, for your search engine results, as well as developing a informative reputation with your readers.
4. Create an editorial calendar.
It is important to map out what your strategy looks like on a calendar. Schedule posts, tweets, blog articles, and web updates based on when your audience is online and most active. For your first 60 days, try scheduling posts on days and times across the board, then measure the interaction from each post. From these results, you’ll be able to see when your posts have the best results, then you can narrow down the time you spend posting.
5. Review results and ROI.
I see many small businesses losing money because they don’t know what isn’t working. This is where a proper analytics tool comes in. By utilizing programs like Hootsuite and Google Analytics, I am able to determine where traffic is coming from, what social networks are working, what social networks are not working, how many links were clicked, where my clients are being mentioned and featured, who is doing all of these actions, and most importantly, how many direct sales have come from my effort. Even better, I can create status reports that keep my clients in-the-know about everything going on with their strategy.image via
Natalie Grinnell is the Founder and Creative Director of Studio 41 Creative. Studio 41 Creative a creative marketing agency focused on building the innovative brands of our generation. We have over 10 years experience in the online marketing industry, and we have the creative background to bring you a dynamic and full-service marketing plan. To learn more about our marketing services, including brand development, website design, social media management, and public relations services, contact Natalie@Studio41Creative.com.