My clients ask me all the time about Snapchat. Should we be on it? The short answer is a resounding “Yes!” But, it’s not for everyone. Watch the video below to learn more:
If you don’t know what Snapchat is, or how to use it, I personally love the article “My Little Sister Taught Me How To ‘Snapchat Like The Teens.’” Found here. As trite as the title reads, it is an eye-opening read.
The truth of the matter is, as a marketer, Snapchat has become a way of life, much like it has been for a couple of years for those under the age of 18. But now, it’s hit the main stage of social marketing, and it’s quickly becoming all that matters for certain brands (read: but not every brand).
So how do you know if you should add yet another social network to your work load? Here are some things to ask yourself:
1. What is the audience you are trying to reach? There are 100m active users on Snapchat. Chances are, if you have a younger target base, they’re on Snapchat.
2. Do you have enough content? 65% of Snapchat users share content every day, and 8,796 photos are shared on Snapchat every second, more than any other network. (Thanks Econsultancy for those stats.)
3. Do you have enough personality? Snapchat users are on this platform for a reason: They like to be served entertainment quickly. Very quickly. If you’re too boring, they’ll unfriend you and move on.
So, if you’re feeling up for the challenge, download the app, create a username, and start snapping! Follow me on Snapchat: @misssocialsf.