You’ve taken time to plan the perfect event. The food has been ordered, the venue booked, the guest list prepared. Yet, something is still missing. One of the biggest elements of your event should be social media.
In order for the social media aspect of your event to go off without a hitch, it takes planning, strategy, time, and effort. Don’t stress, though! LKR has laid out the perfect recipe for social media planning for your event.
Step 1: Why?
Never lose sight of why you’re using social media. It’s there to complement your business strategy, and its impact on your bottom line should be tangible. For example, if your business goals are to generate revenue through the sale of exhibition space, then your social media objectives might be to:
- Promote exhibitors
- Strengthen brand awareness
- Encourage registrations
- Drive more web traffic
Don’t fall into the trap of trying out a half-baked social media campaign just because everybody else seems to be; it could prove more damaging than having no campaign at all.
Step 2: Analyze
Analyze the output and input of your decisions, strategies or whole plan. Adjust your plans if needed and continue the steps that created huge impact on your business. Also, consider the emotional effect of marketing on your audience. This is hard to monitor through numbers, so take the time to look on how they react on your posts.
Step 3: Preparation
Gather information about your target audience attention and push them to act. I’m talking Twitter handles, LinkedIn profiles, Facebook groups. Drive people to register on your event. How? Use one channel to avoid confusion (evite vs Eventbrite). In your invitation, the best wording is memorable and short -and don’t forget a clever twitter hashtag! Also, it goes a long way to make sure that no one else is using same hash tag.
Step 4: During the Event
Make the event alive! Encourage them to participate. How? Here are few activities:
- Q&A sessions
- Prize draws and giveaways
- Polls and voting events
Step 5: After the event
After the event, continue building strong relationship with your audience. Follow up! Thank everyone for their participation. Share your next event. Publish your event content as marketing, and be sure to attribute and thank content creators! Finally, analyze which activities worked and where improvement is needed. (LKR Social Media)