In order to compete with the ever-flowing stream of information available to your readers and clients, your marketing language must be both creative and original. Yet, at some point or another, we all face these dreaded words: Writer’s block.
It happens to the best of the best. Even Oscar Wilde and Stephen King have admitted to dealing with a lack of inspiration. It seems the consensus is that writers, especially those in the marketing industry, must write good content every day. But the stress of forcing yourself to write can increase your writer’s block.
Here are some tips to keep the creativity flowing when you are on a deadline:
Go for a walk.
Move around. It doesn’t have to be strenuous, just get the blood flowing. I do my best thinking as I’m walking, so if I’m trying to think through an idea, and organize it in my mind, a short, ten-minute walk makes such a difference. If it’s warm, jump in a swimming pool– cool off, relax, and stop stressing yourself by trying to force ideas, and your creativity will begin to flow. You’ll also be inspired by the new scenery, which brings us to the next tip:
Change your location.
I get writer’s block sometimes in my living room. I look around and think of all the things I need to do, and I start making lists of all the things I’m going to do when I’m done. This adds unnecessary stress and distraction. By trying to motivate myself to finish so I can move on to other things, I end up slowing myself down. Sit on the porch, or clear an area in front of a window. Sit on the other side of your desk. Go to the park, or places that offer outside tables, and enjoy the fresh air while you write. Even Starbucks can give you just the right mix of less distractions and people-watching. A clear, new scene can be just what you need to start thinking from a different view.
Keep a notebook with you at all times.
Staring at a blank screen is very intimidating. Always keep a real notebook that you like–maybe a nice leather-bound idea book, or one that you decorate yourself. Having a pen and paper makes it less intimidating and you are more likely to pick it up at any point in your day to jot down whatever ideas you get. That makes it easier to do the next step:
Doodle something, start writing keywords or brainstorming ideas. Do anything to get past the stare of the blank page and start thinking creatively. Make lists of words, keywords and synonyms, and then mix and match them. Draw in pictures instead of words, and see if your mind finds where you want to go before the brain can form the words. Your process will be different for different days and different moods, so try new things. No one has genius ideas all the time, and you’ll never consistently find the perfect phrase. Sometimes, the best ideas stem from your worst ideas. Don’t be afraid to let the writing process truly be a process. Just start!