Any new campaign is a reason for worry – after all, it’s never simple to actually deploy something and just hope it will, in the end, work. It’s more about the way you put it out there that truly makes a difference, and in a socially connected world it’s certainly essential that you start off on the right foot. After all, it’s all about giving the right first impression, about reaching the right audience and deploying something that will prove to be a pattern for further campaigns.
Nonetheless, abstract theory aside, there are a couple of important things to keep in mind – choosing the target for your ad campaign, how to design your facebook ad and finally, how to bid on ads in order to have the right pricing for them. Let’s go through each of them and see what the path truly looks like:
1.) Designing Your First Ad
Once a landing place is already set up, and the right audience has been identified, you will want to connect and draw users towards that particular area. After all, the ultimate goal for this is to design ads that people just enjoy clicking through. The three main components one needs to focus on are:
2.) Targeting Your Ad
Facebook is quite useful when it comes to choosing the right users in terms of demographics, specific interests and so on. First of all, you need to note that Facebook can help you target as much as 25 countries with your ad. On the other hand, for a business such a restaurant or a small shop, it makes sense to advertise in that particular neighborhood or that particular city at most. It basically matters what the core value of your business is and what you want to sell with it.
Not to mention the fact that different age groups have different interests, therefore your Facebook Ads need to be tailored for those specific situations as well. You have an entire 13-65 age group to partition so go ahead and consider your most important ones.
3.) Budgeting Your Ad
Obviously, the way Facebook works you always need to keep in mind that you cannot spend a fortune on those ads, so what you need to focus on here is – your pricing method, your scheduling and the overall campaign budget.
You can increase your daily budget after some time, if you see a dramatic result in terms of return of invest. On the other hand, if you set it up too high in the beginning and your ad does not produce many results, you will end up with a black hole, and simply spending away money you don’t have in the first place.
What are your secrets to getting attention to your Facebook ads? Comment below.
Sabrina Watson is the content manager at Studio 41 Creative. Studio 41 Creative a creative marketing agency focused on building the innovative brands of our generation. We have over 10 years experience in the online marketing industry, and we have the creative background to bring you a dynamic and full-service marketing plan. To learn more about our marketing services, including brand development, website design, social media management, and public relations services, contact info@Studio41Creative.com.